To win the trust of the customers, the most essential step is to use a credible and authorized payment gateway. The following article will serve as a complete guide and will help you choose the best payment gateway for you. A payment gateway is an e-commerce service which allows customers and sellers to make credit card and other forms of online payments.
When you get someone’s credit card information, you send it to a specific payment gateway which then forwards to an acquiring bank, and finally to the issuing credit card company. Credit Card Company then sends back the response which lets the vendor know if the transaction is possible. IF the card has credit, the transaction is processed.
Things to look in Best Payment Gateway?
- Make sure the transaction fee falls under your budget.
- Prefer a fast payment gateway so that you don’t have to wait for the money to transfer.
- Prioritize the payment gateways that don’t require you to sign up.
- Make sure the payment gateway is easy to use. Payment gateway having a user-friendly app is preferred.
- Check whether the payment gateway accepts credit card, PayPal, and debit card payments.
- Make sure the payment gateway is international.
- Prioritize the payment gateway which has multi-currency support. This will help in the expansion of your business globally.
- Make sure the payment gateway allows you to purchase and sell the items you want to. You can check this by visiting the Terms and Conditions page on their website.
- It should have a fraud detection system.
- Decide whether you need a modern payment gateway or a classic one. Then choose accordingly.
- It should be secure with high encryption standards.
There are dozens of payment gateways used across the globe. You have a basic idea about what you are looking for. Now I will try to acquaint you with some of the most used and liked ones. If I try to write about all of the gateways, then it would take me months to write and for you, days to read. Sounds boring, doesn’t it? Just get a general idea from the following section, and then after considering the location and the nature of your website, choose a payment gateway wisely.
You can earn rewards by online shopping that convert into dollars. Over 300 million people use PayPal and over 20 million accounts are merchants. If it were a bank, it would be the 21st largest bank in the United States of America. PayPal is easy to excess and it stores the information of your card on your device so you don’t have to re-enter it every time (of course if you choose to allow them to store) It is completely free for the buyers but the merchant online businesses using PayPal have to pay a 3.4% + $0.30 additional transactional fee.
Further, PayPal is extremely safe to use with an additional layer of security to prevent any fraud. Its credibility is being increased day by day and that’s why it has shown a remarkable 17% annual increase in the number of its users in 2019. The reason I have put PayPal as the first in my list is that over 87.5% of all online transactions are done through PayPal.
Being used by more than 0.4 million merchants across the globe, Authorize.net is arguably the most widely used payment gateway. It is easy to use and has a free 24/7 award-winning customer care support. Authoritize.Net has designed partner programs that allow you to grow your business. To set Authorize.Net as your payment gateway, you have to pay an initial $49 setup fee and a further $29 fee per month which they call as gateway fee. Authorize.Net accepts payments in E-Check, Visa Checkout, PayPal, Apple Pay, JCB, MasterCard, American Express, Discover, and Visa. It has received the Strawhecker Group Award of the “Best API Integration” in both 2018 and 2019.
SecurePay is extremely convenient with an app named Venmo. Thus, you can pay anytime from anywhere. You can even ask Siri or iMessage to make your payment as this feature is also available. The transaction fee is 0.25 to 1% with an additional $0.25 fixed price per transaction. If you terminate the services before the service expiration date, you will be required to pay $400. More than 90,000 Australian businesses use SecurePay. As suggested by the name it is a secure payment gateway, having won the NORA Solution Partner Excellence Awards 2019 for its remarkable Anti-Fraud solution.
The reason for 2Checkout’s popularity is that it works in almost all countries in the world. Be it as big as Russia or as small as Vatican City, 2Checkout is always available. Over 17,000 businesses across the globe use 2Checkout as their payment gateway. 2Checkout has a rate of 2.9% + $0.3 per transaction. For any international transaction, you will have to pay a 1% additional fee. It has received numerous prestigious awards like the 2017 CNP awards and the SaaS awards. It is backed by the Francisco Partners and now has 4 global offices. 2Checkout accepts payments from Apple Pay, American Express, Bank Transfer, Discover, Family Dollar, JCB, MasterCard, NETELLER, PayPal, PO, Skrill, VISA, and pay shopee at 7 eleven.
5. Fiserv and First Data Corporation
First Data Corporation and Fiserv have recently announced a merger agreement. Together, they now serve more than 4000 businesses at 6 million business locations. They are available in about 100 countries across the globe. Having about 22,000 owner-associates, First Data Corporation, and Fiserv helps companies establish their businesses. They not only help the world’s largest corporations but they also support the start-up businesses. They are also user-friendly with easy-to-use apps like CardValet.
The transaction fee is $0.20% + $0.10 per transaction. Statistics say that over 3000 transactions are done every second through First Data Corporation and Fiserv and transactions of about $2.4 Trillion are done each year. Among dozens other, First Data Corporation has received prestigious awards like “Best In-store Payment Solution 2019” and “Best Acquirer of the Year Award 2018”.
The best payment gateway for a Website
There can be tens of ways through which you can pay on a website. You can use any of these payment gateways, but make sure that it fits for you. Some of the most widely used and most liked payment gateways specifically for WordPress websites are mentioned below.
- Amazon Pay
When you search for the “best payment gateway”, let it be known that this varies from place to place. You may think that a particular payment gateway is great for your website, but depending on your location it may not be that good. For example, PayPal is arguably the best payment gateway, but unfortunately, it is not available in Pakistan. So, for Pakistan, you will have to use alternative ways. Similarly, there may be speed issues, like a transaction from a reputed gateway takes days while from a normal and less famous one takes minutes. You must be wondering that in that case, it would be very difficult for you to opt for the best of the lot. Don’t worry, I have it all summed up in this article. Just keep reading.
I have enlisted a five to ten reputed and most widely used payment gateways. Depending on your location you can choose and then do some research. Follow the steps I wrote in “What to look for before choosing a payment gateway?” section and you are good to go.
Best Online Payments Gateway for small business UK
If you own a small business in the United Kingdom, and you want to know about the best payment gateways for you, you have come to the right place. Five of the best payment gateways are mentioned below.
- Amazon Pay
Best Payment Gateway in the USA
- com, Inc
- First Data Corporation and Fiserv
- BluePay Processing LLC
Best Payment Gateways in Indonesia
Best Payment Gateways in Pakistan
- EasyPay (Telenor/TMFB)
- Coinbase Commerce
Best Payment Gateways in India
- Citrus Pay Payment Gateway
- CCAvenue Payment Gateway
- PayUBiz India Payment Gateway
- Direcpay Payment Gateway
- Zaakpay Payment Gateway
- Instamojo Payment Gateway
- Bill Desk
- Atom Paynetz Payment Gateway
Best Payment Gateways in Thailand
Best Payment Gateways in Malaysia
Best Payment Gateways in Australia
- Pin Payments
To sum up the article, I would say that if PayPal is available in your country and perfectly fits your requirements, just go for it. It is the most used payment gateway and that is for a reason. Nevertheless, read the aforementioned steps thoroughly and then decide based on your location. Hopefully, you will find a great one!